Sika stands for outstanding quality, innovation and excellent customer service - building trust everyday.
The Sika Purpose
Sika’s purpose is to anticipate and meet future challenges by providing reliable, innovative, sustainable, and long-lasting solutions in the construction, building, and manufacturing industries. In everything we do, we provide a seal of quality which our employees, customers, and all stakeholders can rely on – building trust every day.
The Sika Brand
The name Sika evokes many associations. Consistency. Continuity. Innovation. Future-thinking. Sustainable. Trustworthy. These are some of the values that people naturally associate with the brand. Customers all over the world know that wherever they see the Sika logo, they will receive quality and service. Founder Kaspar Winkler introduced the Sika name and logo more than a century ago. The cheerful yellow colour is reminiscent of the place where most Sika products are used - a construction site. Sika's trademark has proven to be an asset during the Group's decades-long expansion.
Worldwide Trademark Protection
In view of the high degree of recognition of the Sika brand, the graphic word mark in particular, the company places great importance on consistent and standardised use of the logo and the associated corporate image guidelines and verifies compliance with them. Over the years, many industrial copycats have attempted to emulate Sika's branding and positioning, underscoring the enormous intangible value of the brand .
The Sika umbrella brand and many Sika product brands, such as Sika® ViscoCrete®, SikaBond® or Sikaflex®, sharpen the company's competitive edge. Therefore, brand protection plays a decisive role as a management task that is performed both globally at the Group level and locally at the national level. In total, Sika had over 10,000 trademark registrations in 153 countries at the end of 2022. Sika continuously monitors its trademarks and takes appropriate legal action if any infringement is discovered.
Sika's strong corporate identity bestows the company with a uniform and modern look. The goal of the corporate identity is a clear positioning of the brand based on uniform corporate design guidelines. To develop the brand, a visual language and system was established that unifies the user experience across all platforms. The co-branding guidelines enable a solid brand integration process for all acquired businesses and brands.
Corporate Culture — Making an Impact on the Outside and the Inside
The second core element of the Sika brand is personality. Sika is pioneering, team-oriented and committed. These attributes paint an accurate picture of Sika's corporate culture today. The famous Sika Spirit encompasses the virtues found at every Sika location all over the globe. The common denominators of the Sika Spirit include collaboration, passion, ingenuity, entrepreneurial mindset, drive and an overall sense of family that is not often found in big corporations.
Sika successfully integrates the “Building Trust” tagline into its communications. The implications of this claim for Sika’s brand can be described as follows:
“Our business is specialty chemicals, and trust is the foundation of our success. For more than a century, we have focused on the quality of our products while constantly bringing a spirit of reinvention to the industry. We are committed to delivering reliable, innovative, and long-lasting solutions to our customers in the construction, building, and manufacturing industries. This truly represents the value and impact of the full range of Sika’s core competencies: sealing, bonding, damping, reinforcing, and protecting. We provide innovative products that add significant value, plus comprehensive services, expertise, training, and custom-designed solutions. We’re proud of our achievements and eager to prove that Sika provides a seal of quality you can rely on.