Sika Main Sponsor

Zug/Switzerland will stage the 2015 world street hockey championship. And Sika is the main sponsor of the venue. With this partnership Sika would like to support both street hockey as a sport discipline, the international reach of the event and the canton Zug where the Sika headquarters are located.

The championships will involve over 1,000 players and officials, with 20 to 25 teams competing against each other from 15 to 20 different countries.

Specially designed Sika Pavilion

Through this sponsorship Sika is supporting both street hockey as a growing sport discipline among young people and the international reach of the event in the canton of Zug where Sika has been headquartered for more than 50 years.

Sika has a strong international focus with subsidiaries in 91 countries around the world and more than 160 global manufacturing plants, but still remains strongly committed to its Swiss roots and its location in Zug. With manifold local sponsorships – one of which is the Street Hockey World Championship – Sika actively supports its local community.

Throughout the event Sika will be present in the large festival village and will have a specially designed Sika Pavilion, which will be open to visitors over the 10 day period offering activities such as a Sika skills show-jumping course.

On a global level Sika focuses its sponsoring activities in four areas: social sponsoring, environmental sponsoring, scientific/educational and sport sponsoring.

Sika sponsors Street Hockey World Championships 2015
Sika sponsors Street Hockey World Championships 2015

From left to right: Beat Villiger, Zug State Councillor/Cantonal Government, Maurus Schönenberger (CEO), Tibor Kapanek, National Team Coach, and Dolfi Müller, Mayor of Zug (Stadtpräsident), at a press conference in Zug/Switzerland.

Public festival for Zug

It is very important for LOC president Maurus Schönenberger that sports and population can meet always and everywhere during that week in June. Schönenberger says: “All classes of population should get their money’s worth in the Bossard Arena and Training Hall as well as on the big Arena Square. They should be able to enjoy the world championship with all the nations. Due to the generous support of our sponsors we will grant free admission to the games to all spectators. Zug should be able to make a good impression on Switzerland and the whole world.“

Another significant aspect for the Local Organizing Committee is to give the youth an understanding of the sport. This is why they are in the process of including all the schools of the canton in this world championship.

“Together with our main sponsor Sika we’re planning to assign a nation to every school.The schools can attend to those nations in detail before and during the world championship. We will bring the students into the Bossard Arena where they will be equipped with fan merchandize to support their teams at the matches. With this we can show the whole world that the people of Zug are good hosts and fair play comes first.“

Meeting of nations on the Arena Place

Over 1'000 athletes and officials need to be accommodated in Zug and surroundings, which is the biggest challenge for Urs Raschle, chief of Zug Tourism. Zug’s hotels are going to be fully booked, which still won’t be enough. “We’re looking for hotel rooms in the whole region. To meet the varying budgets of all the nations is a challenge too. In order for the teams to be transported smoothly from the hotels to the Bossard Arena the LOC is collaborating with the Zugerland Verkehrbetriebe.

For the „coming together“ the courtyard of the Bossard Arena - the Arena Square - is available. In addition to different food tents a music stage will be built, on which several Swiss music stars shall perform. Event manager Harri Kunz is in negotiation with various bands. It’s important for him „that the visitors and players from over 20 nations can meet”.