Sika supports Geneva Book Fair Japan Booth Association

In 2014, Switzerland and Japan are celebrating the 150th anniversary of the establishment of their diplomatic relations. On this memorable occasion, a network of friends of Japan and Switzerland have joined hands to participate in the 28th Book and Press Fair as the Guest of Honour. The exhibition of the Japanese Pavilion as the Guest of Honour of the 28th Geneva Book and Press Fair was a great success. 69,000 visitors throughout five days did join in celebrating the 150th anniversary of the establishment of diplomatic relations between Japan and Switzerland.

Sika did support the Geneva Book Fair Japan Booth Association which has planned the Japanese Pavilion. The Japan booth, the design of which is inspired by the structure of the traditional Japanese architecture and its modern minimalist design, hosted talk shows with writers and mangaka and also featured conferences on earlier literary masterpieces (Story Telling).

Sika founded the first company in Japan already in the year 1932 and has been doing business in the country ever since.