Market Penetration

- from roof to floor (Cross selling, 7 target markets, KPM)
- from new-build to refurbishment (life-cycle management)
- push and pull market channels (specification, branding)


70 patents filed in 2014, 880 R&D employees, 72 invention disclosures, 20 Technology Centers.


Acquisitions to strengthen market access, technology, economies of scale


Strong company values with entrepreneurial spirit and high employee loyalty.

  • Customer First
  • Courage for Innovation
  • Sustainability and Integrity
  • Empowerment and Respect
  • Manage for results